Provider of aluminium windows and doors, Reynaers at Home, was the proud winner of ‘Promotional Campaign of the Year – Trade’ at the G14 Awards for a ‘provocative’ advertising campaign.
The architectural glazing company won the prestigious award for its ‘Energy Efficiency Doesn’t Matter’ campaign and received recognition for innovation, development and commitment within the glazing industry at the annual event.
More than 560 people from leading companies across the glass and glazing industry attended the G14 Awards presentation and gala dinner last Friday, at the London Hilton on Park Lane.
The controversial adverts captured the imagination of architects with their attention-grabbing messaging, and focused on Reynaers at Home’s range of energy saving products including sliding patio doors, panoramic windows and bi-fold doors. Energy Efficiency Doesn’t Matter refers to architects not having to be constrained by concerns about energy efficiency when it comes to designing innovative homes.
Head of marketing, Hugh Moss, said: “Our win is fantastic news and we’re really proud that it follows on from our success at other awards. This wonderful endorsement from the industry recognises the effectiveness of our marketing activity in generating targeted sales leads for our fabricator partners and it is a great boost for the Reynaers team and for our agency, Mobas.”