Rebrand goes north

The Glazerite UK Group has completed the latest phase of a large-scale project to rebrand all premises and delivery vehicles by the end of 2018.

Glazerite’s Northwest manufacturing arm, based in Bolton, has been the latest site to receive the new company-branded signage and directional and safety signage, in addition to a new 26ft x 6ft advertisement positioned to face out on to a major road network.

The full fleet of vehicles has now been transformed with the new eye-catching design. Moving on from their previous trade style the new fleet is retail-focused, featuring aspirational lifestyle imagery and links to the IN branding and logo. This retail focused look is also used on the large advertisement at the Bolton site, which is viewed by the many motorists of the busy M61 motorway.

Karen Lund, head of Independent Network, said: “We are thrilled with the updates that Glazerite UK Group have applied to their livery and signage. The design of the IN brand was carefully created to work harmoniously with that of our Fabricators and Installers and this collaboration speaks volumes of its success. As we become more consumer focused and with the volume of potential customers travelling on the busy motorways each day, the new vehicles are a great advertisement for the successful partnership of Independent Network and Glazerite UK Group.”