Tony Poole, business development executive for Roof Assured by Sarnafil, is celebrating a record 2014, with sales for his area (southern England) showing a 35% increase on the previous year.
Roof Assured by Sarnafil, the domestic division of the global Sika Sarnafil brand, has reported steady growth since its inception in 1993 and predicts an ongoing increase in sales in 2015.
Tony attributes his success to having a great product with the Sarnafil single ply membrane, great installer training, the combined expertise of the Sika field technicians and the registered installer network.
A changing consumer attitude towards flat roofing has also had a positive impact. Tony explained:
“The last couple of years have seen many homeowners deciding to stay in their current homes and the trend to ‘improve not move’ has served us well. We’ve seen a rise in the number of flat roof extensions, conservatories, orangeries, loft conversions and improvements to porches, garages and even dormers. The flat roof has ditched its 1960’s image of awful designs and poor performance and reinvented itself as a stylish, sleek, high performance roofing choice.
“We’ve also seen a steady trend in renovators and self-builders specifying a flat roof in their ‘grand designs’ projects. That’s where we come in. We also benefit from the fact that, for many architects and specifiers, a flat roof solution is the Sarnafil single ply membrane.”
Sika has plans for continued investment in the Roof Assured brand through increased marketing activity and will be exhibiting at four major homebuilding and renovating exhibitions in 2015.
“We are getting enquiries daily from home improvement companies who can see the opportunities in extending their product portfolio to include the Roof Assured flat roofing solution.
“My success in 2014 was due to the whole team, including our excellent technical, marketing and sales support people back in our offices at Preston and Welwyn Garden City. We’ve started 2015 with high targets and high expectations.”