Minster Windows, the retail division of Rehau trade fabricator, Yorkshire Trade Windows, was the headline sponsor at the recent Minster FM Local Hero Awards.
The company, which is a prominent advertiser on the Minster FM radio station, broadcasting across York and the surrounding areas, used the awards to demonstrate its commitment to the local community.
As well as featuring prominently in all of the pre-event publicity, Minster Windows also benefited from significant exposure on the night, with managing director, Stuart Drewell, even presenting the Ultimate Local Hero award to the overall winner.
The awards ceremony was held at York Racecourse with boy band, Blue, providing the entertainment. It was broadcast live on Minster FM, and Minster Windows also promoted its involvement on its own website and in its own marketing materials.
Yorkshire Trade’s Neil Williamson said:
“Radio advertising really works for us in terms of generating retail enquiries so it made perfect sense for us to get involved with the awards event as well and show our support for the real heroes of Yorkshire.”
The winner of the Ultimate Hero award, who received her trophy from Stuart Drewell, was 14 year old Lizzie Cooper, who, last October, came across a distressed woman at risk of going into the River Ouse and bravely managed to keep her engaged and talking until emergency help arrived.
In addition to sponsoring the awards, Minster Windows also donated a front door as first prize in the raffle, which took place at the event to raise money for the chosen charity, Ataxia UK.