Sponsorship on wheels

bike ridersComposite door company, Solidor, is taking its branding to the road and track, thanks to the launch of BH-Solidor-WAM Youth, a Pro/Elite bike team based in the Cotswolds. 

With bicycles supplied by the Spanish BH brand and a whole host of other sponsors, the team is run and owned by Iain McInnes of McInnes Communications, along with three support staff and a team of 13 riders.

The riders include one of the UK’s top juniors, a number of under 23 riders, several former national champions, a former Olympian and Owen James, whose sister Becky has already won two world championships at the age of 22. As well as riding the Elite series in the UK, the highest standard of domestic racing, the team will also be riding the Tour of Malta and the Ras Mumhan in Ireland.

In addition, the team has been offered a guest spot at the Tour Series, which will be televised on ITV 4 during May and June. This event involves close circuit racing in city centres and attracts thousands of spectators in each event, culminating in a race around Canary Wharf on Thursday, 5 June.

Gareth Mobley, managing director of Solidor, commented: “It’s great to be involved in sponsoring a team and as most people know, I’m a passionate cyclist, as is our PR man, Iain McInnes. I’m particularly looking forward to seeing the team race round the streets of Stoke in May, just a few miles from the factory.”


No posts to display