Stay On Target

Director, Guy Basnett, and new salesperson, Brian Mitchell, with some of the new colour options at the Target Windows showroom in Stone.Director, Guy Basnett, and new salesperson, Brian Mitchell, with some of the new colour options at the Target Windows showroom in Stone.
Director, Guy Basnett, and new salesperson, Brian Mitchell, with some of the new colour options at the Target Windows showroom in Stone.
Director, Guy Basnett, and new salesperson, Brian Mitchell, with some of the new colour options at the Target Windows showroom in Stone.Director, Guy Basnett, and new salesperson, Brian Mitchell, with some of the new colour options at the Target Windows showroom in Stone.
Director, Guy Basnett, and new salesperson, Brian Mitchell, with some of the new colour options at the Target Windows showroom in Stone.

A Stoke-on-Trent window company celebrated a record-breaking month in May, which reportedly saw sales double compared to this time last year.

Target Windows, based in Meir Heath, has put the success down to an open day and offers celebrating the firm’s 35th anniversary.

Director, Guy Basnett, said: “Our open day on 5-6 May was really successful, and we have also invested in a marketing campaign promoting offers and massive savings, which are running all year. I think the fantastic weather has also boosted enquiries, alongside traditional word of mouth recommendations.

“We are a family-run business and we have built a great reputation over the past 35 years, so we’d just like to thank our customers for their support.”

Target Windows has further increased its offering by making a deal with Kolorseal, allowing customers to choose ‘practically any colour’ for their windows and doors.

Guy Basnett added: “We’re really excited about this partnership because these days customers want more colour choices. We’ve noticed that Chartwell green UPVC windows are really popular, because that’s one of the most interesting choices which have been available – but now customers can have hot pink, purple, red – whatever colour they want really.”

The firm, which has hired a new salesperson as a result of the boost in sales, has also gained several new contracts, including winning more work with the Harper Group providing windows and doors for local housing and also continuing its work with the Dogs Trust to kit out several new kennels.

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