Leads2Trade has completed the acquisition of CloudGlaze in a move that will reportedly see the lead generation company become the biggest volume supplier of leads for the fenestration industry.
The newly acquired glazing industry sales-lead aggregator, which was a division of digital marketing agency ICAAL, has now become fully operational under Leads2Trade.
The acquisition also includes market leading online brands, ‘Double Glazing on the Web’ and ‘Conservatory Online Prices,’ which comprise of many highly ranked sites currently operating in the double glazing and conservatory verticals.
Since forming in 2006, Leads2trade says that it has helped thousands of homeowners engage with suppliers across the UK to become the country’s leading provider of double qualified sales leads for companies operating in the home improvement industry.
Andy Royle, co-founder and Director at Leads2trade, said: “Our approach to growing the business has always been to look for the right opportunity that we feel confident will propel the company forward. The CloudGlaze brand fits perfectly with our aspirations.
“With the online assets we have acquired to complement our own branded marketing campaigns, we will now be the biggest volume supplier of leads for the fenestration industry and will be able to offer our customers an even better service.”
CEO of ICAAL, Chris Tahmasaby, said: “We are pleased to announce that Leads2Trade has acquired CloudGlaze. With its wealth of experience, professional approach and proven track record of delivering quality sales leads, we saw Leads2Trade as the perfect fit to grow this business moving forward.
“These are exciting times for our fast-growing company and the sale of CloudGlaze will allow ICAAL to expand its digital marketing services to companies within the industry.”
Leads2trade says that it generates 5-6,000 leads per week for companies operating in the home improvement market. These leads are then double qualified by Leads2trade’s in-house call centre and passed onto members of its popular Trusted Local Supplier network, in postcodes of their choice.
