Makeovers are on the rise, Tommy Trinder reports

Makeovers where customers receive a visualisation of new windows and doors super-imposed over an image of their property are fast becoming a staple part of the quoting process, a representative of the IT business Tommy Trinder has said. The business has conducted analysis of quotes prepared by installers on its award-winning Framepoint app.

The firm reported that in recent months over 60% of quotes prepared for homeowners are accompanied by a visualisation, compared to just 25% two years ago. Chris Brunsdon, founder and CEO of Tommy Trinder, said: “When you consider the ease with which consumers are able to model other significant purchases like cars or kitchens, it feels inevitable that offering the client a visual of their new windows and doors in situ will become the norm.

“Makeovers make sound business for installers too,” he added. “Not only does an impressive visual wow customers and win orders, being clear about what you are going to fit at the quoting stage reduces error and rules out misunderstanding from the get go.

Crunching the data from nearly 10,000 visualisations that have been prepared on the Framepoint platform so far in 2022, Tommy Trinder has identified trending applications for makeovers, listed below.

  1. Replacing the replacements

Upgrading ‘shiny white’ PVC-U windows to sophisticated, modern alternatives frequently calls for a makeover, according to the Tommy Trinder’s analysis. “Customers find it hard to envisage what a difference dummy vents or varying bar layouts will make to the look of the house,” said Chris.

“When it comes to premium features such as flush sashes, deep bottom rails and timber-look cills, a quality visual will invariably help justify the uplift in cost. It goes without saying that if customers are considering changing colour, Framepoint subscribers will invariably provide a makeover. It helps get to a final decision quicker.”

  1. Putting back sash windows

“Well-designed sash windows can make a real difference to a period property’s curb appeal over cheaper replacement options, but sometimes all customers see is the cost,” said Chris. “A frequent use of makeovers is to demonstrate the value that can be added by restoring a property to its former glory with correctly proportioned vertical sliders.”

  1. Brickwork cutouts

Makeovers lend themselves to showing clients how a façade can be improved by installing sliders and bi-folds in place of windows, said Tommy Trinder’s representative: “It’s a real wow when you show such a huge transformation in a few clicks – homeowners are blown away.”

Installers interested in finding out more about Tommy Trinder’s Framepoint platform can book a free demo at tommytrinder.com/demo.