Emplas is offering 90° mechanical-joints on the Optima flush sash casement, which combines a technically advanced multi-chamber PVC-U system with traditional timber sightlines.
Combined with the launch of its new colour offer, adding 13 completely new foil options to its colour pathways, it gives Emplas customers access to a more flexible offer aligned to key trends in window and door retail.
Jody Vincent, national sales manager at Emplas, said: “Optima flush is an increasingly important part of our offer. Demand is growing in line with increased homeowner awareness, plus corresponding demand from new build.
“The flexibility to offer a 90° mechanical-joint on the sash is important, particularly in replacements in older properties, where owners want to match to original timber windows.
“We’ve also developed a series of new colour pathways, which bring new choice and far more contemporary and subtle finish options. These are key drivers of the second time replacement market,” he added.
Opening-up significant new opportunities in retail, Optima is designed to emulate a traditional timber window design. This includes a defining flush casement finish, traditional top and deep bottom sash rail options, heritage dummy sash on frames with fixed lights and integrated hardware including monkey-tail handles and dummy peg stays. With a simple chamfered finish to the sash externally, the outer-frame is available in either sculptured or chamfered finish options.
Emplas’ new colour offer, launched in June, includes Pebble Grey; Buckingham Grey, Silver D Smooth; Sage Smooth; Hazy Grey Finesse; Claystone; Basalt Grey Smooth; Flemish Gold Smooth; Windsor; Black Ulti-Matt; Kensington Grey; Honey Oak Super-Matt; and Pyrite – with Pebble Grey; Sage Smooth; and Claystone – from stock.