Hardware specialist Mila has spent lots of time and money since the start of the first UK lockdown last year, making sure that its web presence does exactly what busy customers need it to do. Updated navigation, using user-friendly drop down menus, helps customers find the products they need; a simple click-to-book service lets them arrange a sales call, video meet or socially distanced visit, and there’s a dedicated download section for customers to access test certificates, declarations of performance and literature too.
The latest innovation is what Mila is calling ‘curated collections’ – simple, online edits that bring together, into one section of the website, all the information on families of products that customers regularly buy together. Three examples of live edits on www.mila.co.uk include the ‘Value Edit’, containing all of Mila’s Hero hardware essentials range, including its ProLinea BreakSafe cylinders; the ‘Stainless Steel Edit’, featuring all of the products in the Supa stainless steel range, and the ‘Emergency Exit Edit’, which includes panic bars, panic locks, easy egress window handles and hinges, and Approved Document B-compliant products.
Customers can view the collections online, download a PDF for easy reference or click to request a quote. It’s as easy as that.
Sarah Gyde, Mila’s marketing director, said: “We’re very much focused on the customer experience at Mila – all the way from how we deliver content online to how we package and deliver our products in person. Attention to detail is everything, which is why we’re constantly refining what we do and developing clever new solutions, like the Edit, which we know will make our customers’ lives just that little bit easier. We’ll be adding more curated collections to our Edit portfolio in the coming weeks, so it’s always worth customers checking back to see what’s new.”
For more information, visit www.mila.co.uk.
