Epwin Window Systems has launched a dedicated support package to help its customers market the popular Stellar aluminium bi-fold door. Gerald Allen, Epwin’s marketing manager, said: “The aluminium bi-fold door market is very strong at the moment, and the Stellar aluminium bi-fold door has attracted considerable interest from both consumers and installers. This dedicated support package will help our customers further capitalise on all of the opportunities in the domestic sector, with a range of effective promotional assets.”
The Stellar bi-fold marketing support package consists of a high-end, 16-page product brochure that delivers compelling imagery and practical advice to help promote the door direct to the consumer. A new, 12-page after care brochure and a two-page technical sheet are available too. A selection of high-quality imagery is available for customer use, online and offline, as well as animated gifs that have been professionally produced by Epwin Window Systems’ in-house design centre, for use across all social media platforms.
All marketing assets are can be downloaded direct from the Stellar hub, on Epwin Window Systems’ Connect digital resource platform. The brochures can be further tailored; bespoke versions are available as part of Epwin Window Systems’ tailored marketing support package.
The Stellar aluminium bi-fold door has proven popular with consumers because of its streamlined aesthetics and outstanding product quality. It also offers bigger sash sizes, tapping into the trend to create wider door apertures that remain popular in the domestic sector. Sash sizes can be 1,200mm wide and 2,500mm high, with a maximum height plus width of 3,500mm.
The Stellar bi-fold door has been readily received by installers, according to Epwin. Installation teams report Stellar as being the easiest aluminium bi-fold on the market to fit, the business claims, due to technically-advanced features such as the patented, pre-gasketed, knock-in glazing beads, which saves considerable time on site. The intelligently-designed, knock-in beads also need little or no adjustment, they eliminate gasket overstretch and mean that the glass can be toe-and-heeled without forcing.
The Stellar aluminium bi-fold door is part of the triple award-winning Stellar aluminium window and door system, which the business claims is setting a new standard for retail aluminium. By launching a dedicated marketing support suite, Epwin hopes that fabricators and installers can deliver game-changing products, aided by support that helps them seize all market opportunities.
