Updates help leads

Composite door manufacturer, Apeer, has revealed more investment in lead generation for its installer partners, with new updates to its Doorbuilder programme announced for 2018.

Linda Tomb, marketing manager, said: “Seeing a large number of changes is the offline version of the programme, which is used by our installer partners in their showrooms as a visual and pricing tool. Following feedback at last year’s FIT Show, our IT technicians have now added an ‘automatic update’ feature to the Doorbuilder programme, meaning installers don’t have to manually update it themselves or re-download the software; it’s now all done at the touch of a button.

“With 80% of our orders coming through the offline programme, it is imperative that the system is easy to navigate and operate. We can now offer 100% matching door and sidelight glass on a number of designs on the system plus many more user-friendly updates.”

For the online version of Apeer’s Doorbuilder, users now have the option to see how their chosen door would look in-situ, by uploading an image of their home. Linda said: “We are receiving a lot of good leads each week from the online Doorbuilder, and we hit our biggest order week in March, just one month after this new feature was added. This in turn has helped our customers see the potential of having a bespoke version of Doorbuilder for their own websites. So far we have 30% of our customers up and running with the bespoke version of the system and a further 30% set up and almost ready to launch.”