Virtual showroom

The Residence Collection has created a virtual 360-degree environment for its showroom, so that installation and manufacturing partners and even consumers can explore the product range, which includes R2, R7 and R9 luxury windows and doors.

Developed in conjunction with Adverto Media, this new development has been created with cutting edge software and a 3D camera, so not only can you navigate through all the product displays, but at each point on the tour there is further information, links to videos and even Pinterest pins for each system.

With demand said to be increasing for remote selling, Residence Collection says this new development is part of the safer working practices that the industry is now being faced with.

Sarah Hitchings, sales and marketing director of The Residence Collection, said: “People quite rightly see us as one of the most influential brands in the sector and the introduction of this new virtual 360 degree showroom technology will support all of our customer partners, as they look to find better ways to engage with potential customers remotely.

“We’re very much in the digital era now for the way in which our brands engage with consumers, as our impressive social media footprint shows. We have to find alternative ways of working and new technologies are certainly at the forefront of our minds.”