Ab Initio’s MD on conscious communication

Consistent, effortless communication is so important, says Rhonda Ridge, managing director of Ab Initio.

This is a shortened version of an article from Glass and Glazing Products (GGP) Magazine. To read the full version, in the September 2023 edition of GGP, click here.


“The phrase ‘conscious communication’ is often used when talking about emotional wellbeing,” said Rhonda. “But did you know that it applies to business too?

“Conscious communication involves thinking about how best to get a message across, so that an audience understands what you need. It’s also about everyone having the information they require to do what they need to do.

“Of course, installation companies have always employed a mix of on- and off-site work practices, but traditionally the way information is passed around leaves a lot to be desired, which means that day-to-day processes take longer than they need to.”

Easy access to a centralised CRM
AdminBase is an installation management system designed specifically for home improvement businesses. One of the key benefits of the system is that it improves communication across a company.

The system holds all data relating to all projects in one central system that is accessible by all departments and interlinked with existing, department-specific software, to unite employees on site and in the office.

Bringing customers closer
“It’s not just internal communication that’s important, it is also necessary to create a system of two-way communication with customers,” added Rhonda. “This streamlines processes for the installation business but also gives homeowners access to the information they need.

“Most of us now prefer to have the capability to log in to check on our order, which is why AdminBase includes a Customer Portal facility.

“Homeowners can log in, confirm appointments, check on the progress of their survey and installation, and, as importantly, report any snagging issues after the project has been completed, allowing installation businesses to provide even better service levels.”


This is a shortened version of an article from Glass and Glazing Products (GGP) Magazine. To read the full version, in the September 2023 edition of GGP, click here.

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