Doorco launches Original

The manufacturer Doorco has announced the release of Original, its evolved, foam-filled composite door range. Following the launches of Gripcore and Flip earlier this year – the company’s latest innovations with strong new identities – the composite door manufacturer has applied the same process to its foam-filled core door, positioning it as ‘an inclusive introduction to the world of Doorco’.

“Our foam-filled core composite door is one of the best on the market, and the foundation of our business,” said Dan Sullivan, Doorco’s managing director. “With all the new innovations coming into play, the foam-filled core composite door could be seen as an entry level solution, but the reality is it’s highly engineered and sets the benchmark in the market when it comes to quality and thermal performance. It’s an inclusive introduction to the world of Doorco, and is deserving of its own place in the Doorco house of brands, with a unique identity that suits its class. And what better choice than Original.

“Original is developed specifically for the UK market. It has passed the rigours of PAS24 in line with Approved Document Q. Every door is Q-Mark stamped, giving UK customers peace of mind on manufacturing process and quality. The structure consists of a PU foam core, encompassed by an laminated veneer lumber (LVL) subframe, to provide strength and rigidity, and finished with Doorco’s signature 44mm GRP outer skins, to protect the home from the elements and offer minimal thermal expansion and contraction rates under extreme temperature variations.

“The foundation of the Original range is still Doorco’s nine-slab options, with the same wide range of door designs, appealing to both the commercial and retail sectors. We have, however, made a few advancements to reflect the evolution of Doorco and the market.

“Firstly, we have categorised our door styles into three collections, to support the changing trends in architectural design: Traditional, Contemporary, and Designer. Within the collections there have been some design enhancements as we switch over to our new glazing cassette system, Flip.

“The Flip Standard cassette has a redesigned bevelled finish that has refreshed our traditional doors and has opened up opportunities for new options on favourites. Flip’s two, squared-off contemporary designs are partnered with our unique Monza II and Links doors, to create the exciting new Designer collection. Flip Flat Grained has also been used, alongside Inox in the Contemporary collection, to enhance designs on the Flush slab.

“To support the launch of Original, we’ve invested in a comprehensive suite of marketing collateral, to aid and support customers’ own marketing. This includes a redesigned door brochure, in line with the new Original brand, that is aspirational and will hopefully create desire with every homeowner for a Doorco door.

“There’s still more to come from Doorco over the coming months, with Paint, Glazing, and a whole new refresh of the DoorCo brand, a lot of which can be previewed in the new brochure.” For more information about Doorco, visitdoor-co.com or call 01625 428 955.