Adjust for rising shipping costs

Richard Gyde, Mila's managing director

Six months ago, I wrote to sound an early warning about the storm brewing in the freight market (here’s that letter.) Back then, booming demand in the west, lack of capacity on container ships and a shortage of the physical containers themselves were already starting to push up the price of shipping. I felt I had a responsibility to inform Mila customers, and the wider market, about what we were all likely to face over the coming months, in terms of increased costs.

Since then, other business leaders have been giving similarly honest updates about the scale of the problem. Like Mila, many have had to introduce freight surcharges to try to share some of the burden of our massively increased costs.

Back in November, I don’t think any of us could have imagined how long the storm would last, or just how bad it would get. The price of shipping a 40ft container from China rose from around $2,000 in October 2020 to more than $8,000 in April 2021. There were signs of a slight softening in March, which gave us all some hope, but prices have steadily risen again and it’s depressing to have to report that the prices quoted for sailings in May were around 25% higher again.

Pre-Covid, shipping times from China were consistently around 36 days. Now, we are working on a minimum of 56 days and the level of demand at our manufacturing partners means that many of our lead times have doubled as well. The situation obviously hasn’t been helped by the impact of the Ever Given blocking the Suez Canal, which forced many shipping lines to reschedule sailings, and now, news that the Covid surge in India is causing crew shortages and various ports even refusing entry to ships with crew from the region.

At Mila, we are obviously doing all we can to ensure continuity of supply and we have already spent more than £440,000 on airfreight since the start of the year, to try to keep all those customers who stayed loyal to Mila during the pandemic supplied with stock. We haven’t passed on any of that additional cost.

There’s no doubt that every business that imports from east Asia is feeling a similar level of pain – whether that’s high street retailers or fenestration hardware suppliers – and price rises are understandably widespread. By now though, there has been plenty of coverage in the mainstream media about the shipping crisis and consumers have, to an extent, been conditioned to expect to pay more for goods imported from Asia.

While there is no real sign of the situation easing, I would, once again, urge the market to be patient, and to, wherever possible, pass on the increased costs they are facing from component suppliers right across the market.

Richard Gyde
Managing director, Mila