Having acquired the home improvement arm of the consumer facing lead generation network, Compare Companies, a year ago, Leads2trade has expanded its call centre in what its director, Andy Royle, describes as a ‘major investment’ for the company as it ‘gears up for more growth’ in 2015.
All this comes after the company launched a dedicated bi-fold door division at the end of 2014, which will see double qualified leads generated for homeowners looking to invest in this growth product.
Andy commented: “It’s been a whirlwind year following the acquisition at the start of 2014. Last year we generated more double qualified leads than ever before for our members and have plans to go up another gear in 2015.
“We’re proving that if you put in the investment, double qualified leads are a sure-fire way to grow a business, especially as the economy returns to growth and more and more homeowners invest in their properties.
,”We’re generating thousands of leads each week for homeowners wanting work carried out now.”
Leads are generated through Leads2trade’s 800-strong network of websites where homeowners register to find tradesmen to carry out a variety of work. These are then passed on to members of Leads2trade’s Trusted Local Supplier network.
Installers can buy double qualified leads for homeowners looking to install double glazing, conservatories, a new boiler, renewable energy products and now bi-folding and patio doors, following the opening of a new bi-fold door lead division.
Once double qualified, leads are then transferred real time via email and SMS to the registered Trusted Local Suppliers in the relevant postcode area. The leads can even be transferred directly from the call centre whilst the consumer is still on the phone.
Andy says this facility has proven very popular with members as it ensures the leads are ‘red-hot’ as the consumer has only minutes before clicked and submitted their online enquiry, before it is sent to the member to follow up.
Installers can contact Leads2trade on 0800 021 3211