Positive signs for conservatory sector

The Glass and Glazing Federation (GGF) says it has received some interesting statistics and comments indicating that 2020 could be a very good year for conservatory sales.

Recently released research results show online searches for home improvement are at new levels, with key words such as patio doors and conservatory displaying significant increases.

The GGF says that it has also conducted some online analysis and can reveal the following insights: Average Google searches using keywords for information about conservatories is 216,670 per month. In the month of May, the figures jumped to 276, 720 searches. An increase of 28%.

Visits to the MyGlazing.com conservatories’ webpage are also reported to have jumped by almost 70% in the last month with approx. 100 unique page views per day.

Phil Goult, head of conservatory development (sales) at Anglian Home Improvements and also Chairman of the GGF Conservatory Association, commented: “We have noticed a spike in the interest and I think that the recent lockdown, people working from home and having to stay indoors has perhaps made them consider more home improvements. It is early days but encouraging signs and we will have to see if the interest materializes into sales and installations.”

James Lee, GGF director of external affairs, said: “The signs are very positive and the increase can be attributed to several factors. The fine weather, the need for more home space with more people working from home, greater appreciation of the home and many homeowners having cash in their pockets after months of lockdown and low spending. The GGF is currently carrying out consumer research to get even greater insights into the conservatory sector and the home improvement market in general.”