Power of social media

Freefoam says that it made a strategic decision 18 months ago to ‘harness and embrace’ the rise of social media as part of its overall marketing strategy.

The company adds that it chose to partner with social media specialist, Mind Made Digital, to ensure a targeted professional approach.

With the aim of using social media as a platform to engage with customers and installers, raise brand awareness with homeowners and drive business goals, Freefoam claims the programme has achieved excellent results. Customers are reported to be using Freefoam content to promote products and benefits and installers are using it as a platform to instantly share photos of work and installation stories.

According to Freefoam, social media is pushing an average 36% of web traffic across all company sites, the number of enquires to become a Freefoam registered installer has doubled and the company says it has seen a 70% increase in fans and followers.

Louise Sanderson, UK marketing manager, said: “Using social media has brought a new dimension to our marketing function. Whilst there will always be a place for traditional point of sale and literature, being able to showcase our products and engage directly with our customer and installer partners has really created a vibrant and active online community.”