Online search traffic for home improvements is continuing to rise rapidly – with interest from consumers at an all-time high in many cases.
Marketing agency, Purplex, has reported a surge in consumer interest, despite the impact of COVID-19. ‘Double Glazing’ has bounced back to pre-Coronavirus levels, while other search terms, such as ‘Conservatory’ and ‘Patio Doors’ are at their highest level since 2004.
Purplex has suggested several factors that may be influencing the figures, including a renewed desire with homeowners to make improvements and increase living space.
Purplex MD, Andrew Scott, commented: “It’s important to note that search traffic is not the same as intent to buy, but the market is certainly experiencing impressive volumes of sales leads.
“We don’t know whether this is a ‘flash in the pan’ or whether demand will continue. But as home-working is now set to rocket while long-haul holidays are likely to be postponed this year, the signs are positive.”
