January 2015 has seen Ultraframe generate a record number of consumer leads compared with any other month in its 30-year history. Despite what is usually a quieter trading month for most of the conservatory roof industry, Ultraframe has bucked the trend following the delivery of what it describes as ‘a high-impact and focused’ consumer campaign to underpin the launch of its replacement roof system – LivinROOF.
Steve McIntyre, Ultraframe’s marketing director, commented:
“January’s figures demonstrate the huge consumer appetite for our roof systems. We’ve invested carefully in delivering campaigns that get right to the heart of the active home improver – a group of discerning homeowners that are switched-on to the latest home improvement technologies and trends. These results really underpin our ongoing commitment to consumer research – there’s no wastage at Ultraframe – everything we develop is completely in tune with today’s homeowners’ needs.
“As January has proven, there is significant interest in the Ultraframe roof offering and as we enter February, the figures look equally as robust.”
The news comes as Ultraframe launches a ‘high-impact’ TV advert, directly targeting viewers seeking ‘home improvement inspiration’. The LivinROOF advert will air on TV channels aimed at the home improvement viewer – Home and ITV4.
Throughout February, viewers will have several opportunities a day to see the LivinROOF advert, which will sit amongst popular shows such as DIY SOS, Escape to the Country and Make My Home Bigger.
The advert, which will air until the end of this month (February 2015), can be viewed at http://livinroof.ultraframe-conservatories.co.uk/about-livinroof/livinroof-tv-advert/