An increased consumer demand for personalised and individual products has led to a sharp rise in demand for Hurst Plastics’ Direct Digital Glass (DDG) printing technology. The company has reported that orders for its personalised glass designs have quadrupled in the last three months.
,The technique, which is exclusive to Hurst Plastics, can reproduce any image directly onto glass to create a truly unique entrance door.
,“There is a real appetite for personalised products with homeowners now using them widely to individualise their properties,” said Mark Atkinson, sales director at Hurst Plastics. “Our unique digital glass printing service allows installers to create a completely bespoke glass design for a customer’s front door and bring an individual touch to their home.”
,National fabricator Dunraven has been working with Hurst for nearly a decade and has recently supplied a series of personalised glass designs to its customers. Ryan White, Group marketing manager at Dunraven, said: “We were seeing an increase in demand for more intricate glass designs which were impractical to create using traditional methods. We had a sample of Hurst’s printed glass made up and it was fantastically well received by customers. The positive feedback prompted us to actively sell the product and we are anticipating more demand from customers as the technique catches on with them.”