Solidor has followed up its G13 Award for Promotional Campaign of the Year – Retail as a finalist in the same category at the G14 Awards, as its impressive consumer campaign continues to deliver a large number of pre-qualified enquiries for the Solidor Recommended Installer network.
,Since winning the G13 Promotional Campaign of the Year – Retail award, the company has reported that its website traffic has been up 79%. Retail enquiries to the composite door supplier are also reportedly up 48%. During the last 12 months, the company has also launched an augmented reality (AR) app alongside the existing Door Designer app, and a new online Design a Door facility on its website, which, in the first 10 weeks, saw 4,659 door designs created.
,A new Solidor TV channel has also been launched, along with a YouTube channel, which includes a number of new videos showing the seven step journey from enquiry through to installation, while other videos highlight the key difference in a solid hardwood core composite door, versus a foam filled GRP door. There are now also 452 Recommended and Premium Installers in the Solidor network, up 21% on the previous year.
,Gareth Mobley, managing director of Solidor Group, commented: “Again we find ourselves in the finals of the G-Awards for Promotional Campaign of the Year – Retail and we’re absolutely thrilled. We’ve had an incredible 12 months since winning last year’s award in the same category, which is testament to our customers, partners and the demand from the consumer.”
,For more information on Solidor, e-mail enquiries@solidor.co.uk, call 01782 847300 or follow @solidorltd on Twitter.
