A creative approach

Brouha Marketing has announced Amy Jansen’s arrival as creative director. According to Brouha, Amy’s background working in the performance arts as performer, promoter, producer, and manager brings a completely unique and highly creative approach to marketing within the housing and building products industry.

Fiona Lund, Brouha’s MD, commented: “We worked with Amy for a number of months on a freelance basis and were blown away by the fresh and innovative approach she has to marketing and PR. Having seen her incredible live performance at the FiT gala dinner in 2019, this shouldn’t have come as a surprise! We are absolutely delighted to welcome Amy into to Brouha. She has brought a real shift in the dynamics of the team, and this change has allowed us to traverse the challenges of operating within the COVID-imposed landscape with renewed energy.”

Amy added: “It’s exciting that Brouha has been so open to bringing in fresh marketing ideas, and I am looking forward to exploring how creative we can be. I am a firm believer that diverse approaches to marketing are impactful and equally relevant regardless of the industry. Promoting within the Creative Arts is about connecting with an audience in a way that speaks to who they are and what their fears and aspirations are, with the hopes that they will leave with something of value to them and their lives. The housing and building products industry is no different, it’s just that the boards we’re treading have buildings above them rather than lighting rigs.”

Amy’s first project with the Brouha team was to launch a fortnightly marketing podcast, BrouHappy, intended to spark conversation about a broader view of marketing, and how innovation and creativity are just as relevant to our messaging as they are to the products and services we’re talking about. May 29 will see the start of a seven-part series on Social and Council Housing, asking the question, “What role does marketing play in the success of a service so many rely on?” For anyone who missed the first podcast on marketing’s ‘New Norm’, you can listen and subscribe here.

“For The Times They Are A-Changin’” | BrouHappy Podcast, Episode 1