Real responsibility

Customade Group has announced the appointment of Tom Allen as senior product manager with responsibility for the group’s Real Aluminium brand.

Tom joins Customade Group from a leading national home improvement company where has was head of product development across aluminium, timber and PVC-U fenestration products. Tom has more than 15 years of product management and development experience with several established blue-chip companies, including the Construction Industry Training Board, Aviva and Carphone Warehouse. Tom will work across multiple sites within the Customade Group.

Tom commented: “It’s great to be joining Real Aluminium at such a pivotal time. The premium sector of the market is growing rapidly with more and more homeowners choosing aluminium for aesthetics, performance, security and sustainability. Real is already a market-leader and I’m looking forward to taking the brand to the next level with a structured development programme that will deliver products that are relevant to today’s consumers. We’re driven by innovation and I’m already looking at new additions and improvements to the Real range. It will certainly be a busy and exciting time over the next few months!”

Derek Thomas, head of demand generation at Customade Group, added: “Real Aluminium has achieved sales growth of more than 10% ahead of the market this year, so it’s a real success story for Customade Group. We’re delighted to have bolstered our team with Tom’s appointment; his experience and skills will drive a series of new product and service developments and help Real to cement its leading position in the industry.”