Composite door manufacturer, Apeer, has removed ‘light grey’ from its premium colour range and incorporated it into its standard offering.
Marketing manager, Linda Tomb, explained: “Light grey is proving to be a popular inside door colour choice among our customers, often complementing our darker anthracite grey on the outside. After watching the stock levels for a while and noticing a continuing trend, the decision was made to start supplying pre-foiled units in the shade. Consequently, both our factory and customers benefit; we no longer need to spray the frames, saving time, and they don’t carry an additional paint premium.”
In order to always offer optimum pricing, Apeer says that it plans to analyse its customer colour choices on an ongoing basis; if additional colours take off in the same vein, the company says that there is scope for widening its standard line of pre-foiled doors, further.
Managing director, Asa McGillan, said: “Our latest pre-coloured offering is available across the entire Apeer range, including our new fire door, so the magnitude of customers we can reach with this development is huge. Using our Doorbuilder software, people can get an incredibly realistic view of how their door will look.
“We’re up to 13 colours in our standard range, so to bring comfort to any superstitious souls, we’ll endeavour to add one more soon!”