The Residence Collection has launched My Residence, a new 36-page lifestyle magazine focussed on ideas and content to inspire consumers and help trade partners realise more sales.
According to the Residence Collection, this latest publication has been a ‘huge hit’ with the trade and consumers thanks to the number of social media case studies, before and after imagery and a ‘big focus’ on colours and paints. Plans are now said to be underway to make this a regular publication, with seasonal differences, ‘Instagram Homes’ and topical articles.
The Residence Collection is also in the process of updating its brochures for R2, R7 and R9 with the promise of new imagery.
Sarah Hitchings, sales and marketing director of The Residence Collection, commented: “The response to the My Residence Magazine has been staggering, some trade partners even suggesting it’s our best publication yet! We’re very much a consumer facing brand in the way that we think and present our products and if you see our social media footprint, you can immerse yourself in the interactions between proud homeowners, trade partners and influential designers.
“With new photography and the return to an entrepreneurial led business after the MBO, we’re looking to have an exceptional year and sharing the considerable success with our valued trade partners.’