Freefoam Building Products has announced a new look for its consumer focused website – myfascia.co.uk. Previously called ‘my roofline matters’, the site aims to give homeowners all the information they need to make an informed choice on fascia and gutter replacement, and features a ‘quick and simple process’ to request an accurate quote from a local installer. All enquiries are then passed to Freefoam registered installers, offering them pre-qualified local leads.
The new site features answers to common roofline questions, a gallery of photos, video testimonials from satisfied customers and interactive tools to engage users. the site guides homeowners through all the information and expertise they need.
Louise Sanderson, marketing manager, commented: “After reviewing the search and user experience data from our previous site, we decided to make strategic changes in how the site serves homeowner needs. Firstly, to make an attractive, easy to use site for homeowners and secondly a platform to harness the power of online search to maximise visibility and lead generation. We’re committed to supporting our registered installer network and this updated site will enable us to generate high quality, live leads – a significant benefit for any home improvement company.”