Unique R9 offer: Open-in

Specialist trade manufacturer HWL has launched a new R9 open-in door, with a Timberweld 90° joint. The product of an extensive research and development programme, the door gives installers a unique opportunity to pitch a fully matched R9 window and door offer to homeowners.

“It’s not about volume manufacture. It’s about the opportunity that it gives our customers to win business at the point of retail,” explained Graham Howatson, HWL Trade Frames’ director. “It means that they can go in and sell the end user a door which matches into a Timberweld 90° window, and every time that wins them the business, because that’s what the end user wants – homeowners want the finish on their windows and doors to match.”

HWL launched its pioneering, non-glass-bonded 90° jointed R9 window in 2017. This uses a groundbreaking application of Timberweld manufacturing technologies to replicate a traditional 90° mechanical joint. In welding, rather than mechanically jointing the sash, HWL effectively eliminates the pre-existing requirement to glass-bond the sash, reducing weight and simplifying handing and installation by allowing installers to glaze windows in the same way as any other PVC-U system.

Graham continued: “The benefits to the installer are massive. You don’t have the weight in the product, it’s easier to fit and you still replicate that traditional 90° joint.” According to modelling by HWL, simpler installation and handling allows installers to save as much as £500 on a three-day fit, on an average property with 10 windows and doors.

“The launch of the open-in door solves a problem for installers. It delivers the product match between windows and doors that homeowners want,” Graham added. “Ask yourself: If it was your house, which company would you go with? The one that could give you doors and windows with a consistent traditional 90° joint on the window and door sash, or the one that couldn’t?

“Then ask yourself the question as an installer: Which would you rather fit, glass-bonded sashes or unglazed frames? The answer to both is going to be unanimous.”

For more information, email sales@hwlwindows.co.uk call 0113 244 9006, or visit www.hwlwindows.co.uk.