Nearly £3m (£2.5m)-worth of Timberlook heritage windows and doors have been quoted via the Framepoint app, leaders of the software business Tommy Trinder have reported, from more than 100 installation firms. The quotations were received within six months of the trade supplier Affordable Window Systems partnering with the Tommy Trinder team.
“Framepoint makes it quick and easy for our customers to show off the premium features of Timberlook windows and doors,” said Amelia Gaughan, Affordable’s regional sales administrator. “Having our Timberlook flush sash range available at the touch of a button is a game changer. It allows us to accurately display how authentic our Timberlook flush sash products are. while directly engaging the homeowner – giving them a truly unique experience. Everything is also priced in real-time on Framepoint, so it’s a done deal!”
Tommy Trinder’s patented Framepoint technology allows users to free draw windows and doors with their finger or mouse, just like sketching on a pad. Installers can show clients how new windows will look in their homes with a click. “This is invaluable, as it allows customers to design bespoke styles with different heritage bar configurations, in addition to showing the Timberlook colour range beautifully,” Amelia added.
The authentic details that set Timberlook apart are available to show on the app, including traditional mortise and tenon joints, deep-bottomed rails, and traditionally proportioned Radlington cills. A range of authentic heritage ironmongery has also been uploaded to Framepoint, to mirror Timberlook’s premium Regency monkey tail and teardrop handles.
“There is a real wow moment when you touch and add a Regency monkey tail peg stay to a Timberlook window in Framepoint,” said Chris Brunsdon, the founder and CEO of Tommy Trinder. “The Timberlook windows look the business. Customers are mightily impressed!”
Commenting on the partnership, Phil Myers, sales director of Affordable Window Group, said: “Teaming up with Tommy Trinder has been fascinating. The Framepoint platform makes it easy for installers to demonstrate the value of our carefully designed heritage products.
“The in-app pricing function saves considerable time, enabling installers to provide professional and accurate quotations within minutes. It will set our trade customers apart from the rest of the competition!”