AluK appoints retail specialist in new sales director role

AluK has appointed retail sales specialist Wayne Heath as sales director for the trade and residential side of its operation. Wayne has a long and successful track record with the likes of Everest and Anglian.

Wayne also spent three years helping the automotive business We Buy Any Car transform its processes. AluK hopes that he will be bring broad knowledge of the changing retail landscape to AluK, helping customers understand how they can best respond through new sales, differentiation strategies and digital-first offerings.

Wayne said: “It’s great to be back in the window and door market, especially with such a strong brand as AluK. AluK can already add a huge amount to our customers’ businesses through value added services such as training, technical support, and testing, but we’re taking that up a level now with the launch of a new package of direct retail support under our AluK Home banner.”

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