Spelling out choice

saint gobainSaint-Gobain Glass has launched Glazing Options, which it describes as a ‘major innovation’ aimed at helping consumers create the perfect living environment by making the right choices when it comes to window glass.

Offered through Saint-Gobain Glass’ network of 800 Planitherm installers, Glazing Options sets out a clear range of glass combinations matched against their functions and benefits, all backed by extensive POS and marketing literature. Having been designed to give Planitherm Network installers the chance to differentiate from others in a competitive market, consumers are presented with six named and labelled ‘options’, each with a series of visual icons showing consumers what benefits they can expect from each.

Saint-Gobain Glass residential market manager, Craig Dodsworth, said: “Most homeowners know a little about things like energy saving and noise reduction but Glazing Options spells out all the choices our products offer and the benefits they bring in a way that is clear and easy to understand. It not only means the consumers will be able to make the right choices but also help the installer to guide them towards those choices.”

Glazing Options identifies seven glazing functions – ‘Energy Savings’, ‘Winter Comfort’, ‘UV Reduction’, ‘Security’, ‘Daylight Comfort’, ‘Acoustic Comfort’, and ‘Easy Maintenance’ – plus a +-tag for enhanced function, then bundles these into the six Options, matching each against the consumer’s needs.

The initiative is backed up by showroom POS material, including window labels outlining each of the options, a consumer brochure and fact sheets.


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