Hampshire installer and home improvement specialist, KJM Group, reports that triple glazing now accounts for 20% of its standard PVC-U product sales.
,The G11 and G13 Awards Installer of the Year finalist said it has seen continuing growth in triple glazed sales this year, with an expectation that they would exceed those of double glazed products within the next five years.
,Owner and managing director, Mark Pearce, said that KJM was seeing sustained and ‘growing interest’ in triple glazed products from ‘well-informed consumers’, calling for a cut in VAT on triple glazed ranges.
,He said: “People are doing their research. Customers buying triple glazing will have generally reviewed products online, they’ll have an understanding of ‘U’ values and a wider interest in energy efficiency and sustainable home improvements.
,“At present, it’s the ‘early-adopters’ who are buying triple glazed products but the demand is there and it’s growing.
,”What would really accelerate this growth would be if the government reduced VAT on this high thermal specification window to 5%, that way they would cost little more than our standard ‘A’ rated double glazed units.”
,KJM currently supplies two triple glazed systems – a 44mm system with ‘U’ values as low as 0.66W/m²K from Veka, and a 36 mm system from Profile 22.
,Its triple glazed ranges sit within a broader sales strategy, which saw KJM Group’s turnover top £3.2million last year – an almost 30% increase on 2012. This has included increased focus on niche and higher-end products alongside the supply of standard products.
,“There are so many positive messages around triple glazing,” continued Pearce, “the association with Passivhaus, innovation and particularly, its use in Scandinavia – consumers understand that this is a cutting edge technology. We’re confident that it’s going to drive sales in the coming year but also into the future.”